Clinicians in the era of digital content |H2S Media

Clinicians in the era of digital content |H2S Media: Authored By: Mr. Prashant Mishra, Managing Director of British Medical Journal (BMJ) India and South Asia Patients are increasingly more informed about the quality of the healthcare they receive and have greater say in their treatment options than ever before. Consequently, doctors have adapted to offer them more engagement, thus bridging the gap between the patient and the provider. This transformation, especially in India, has seen the rise of member portals (doctor-doctor interaction, doctor-patient interaction), mobile health apps, e-learning platforms. As patients demand more interactions (notifications, education, alerts, clinician dialogue), the tech landscape has altered to empower them, ushering in a